The Impact of Influencer Marketing on Your Content Strategy

Influencer marketing is one of the most effective ways to drive traffic to your website. It’s also a great way to get your content in front of your target audience.

In this post, we’re going to take a look at how influencer marketing can impact your content strategy. We’ll also look at some of the things you can do to get the most out of your influencer relationships. Let’s get started!

What is Influencer marketing?

Before we get into the nitty-gritty of how influencers can help you, it’s important to understand what influencer-marketing is and how it differs from other forms of marketing. In short, an influencer is someone who has a large following on social media. They may be a blogger, a vlogger, or a YouTuber, but they all have one thing in common: they have a large number of followers who trust them as an authority in their niche. They’ve built up a following over time, and their followers are interested in what they have to say about their topic of expertise. This makes them a great resource for your brand, as they can provide you with valuable insights into what your audience is interested in.

So how can influencers help you? Well, there are two main ways:

1. They can share your content on their social media channels

2. You can pay them to promote your content

Let’s take a closer look at each of these in turn, and see how they can help your content marketing strategy.

Influencer sharing

The first and most obvious way that influencers could help you is by sharing your content. If you have a blog, for example, you could ask your influencers to share your blog posts on their own social media pages. This is a great opportunity for you to reach a larger audience than you would normally be able to reach on your own. It also gives you the chance to build up a relationship with the influencer, which could lead to other opportunities down the line. For example, if you’re an e-commerce business, you might want to reach out to influencers who have a similar audience to your own, and ask them to review your products on their blog. This could be a win-win situation for both of you, as you get more exposure for your products, and they get a free review of your products.

There are a few things you need to keep in mind when asking influencers for this type of promotion. First of all, make sure that the content you’re asking them to share is relevant to their audience. If it’s not, they may not be interested in sharing it. You also need to make sure the content is high-quality. You don’t want to ask someone to share a low-quality blog post, as it’s unlikely that they’ll be happy about it. Finally, you want to make it clear that you’re offering them something in return for the promotion. This can be in the form of a free product, a discount code, or anything else that you think will be valuable to them. This way, they know that they’re getting something out of the deal, and you’re not just trying to take advantage of them.

If you’re looking for influencers in your niche, you can use a tool like InfluencerDB to find them. Once you’ve found the influencers you’d like to work with, you’ll need to send them a message asking them if they’re interested in promoting your content, and what you can offer them in return. It’s a good idea to include a link to your blog or website in the message, so that they can see what you’re all about.

Once you’ve got the ball rolling, don’t be surprised if you don’t hear back from them straight away. Influencers are busy people, and it can take a while for them to get back to you. If they don’t respond after a few days, it might be time to move on to the next influencer in your list.

It’s also worth noting that influencer sharing doesn’t have to be limited to blog posts. It can also be used to promote other types of content, such as videos, podcasts, infographics, or any other type of content that your audience might find interesting.

The key thing to remember is that you shouldn’t expect influencer promotion to be a one-way street. You need to be prepared to reciprocate, and offer influencers something of value in exchange for their promotion. If your content is of a high enough quality, influencers will be more than happy to share it with their followers, so long as you’re prepared to do the same for them.

Paying influencers

You can also use influencers as a way of promoting your own content, by paying them to do so. There are a number of different ways that you can go about this.

One of the simplest ways is to pay influencers directly. You could offer them a small amount of money each time they share one of your posts, or you could pay them a monthly fee to promote a certain number of posts each month.

Another option is to use a platform like Influenster, where you can find influencers and pay them for promoting your brand. Influensters is a website that connects brands with influencers, and allows them to work together to promote each other’s products. You pay a small fee to become a member, and then you can browse through the profiles of influencers that are available, and contact them directly.

Finally, there’s also the option of using influencer marketing agencies. These are companies that connect influencers with brands, and act as a middleman between the two. They charge a fee for this service, but it’s usually a lot less than you’d have to pay if you were to do it yourself.


Influencer marketing is one of the most effective forms of content marketing out there, and with the right influencers on your side, it can be a great way to get your content in front of a large audience. However, it’s important to remember that it’s a two-way process, and influencers need to feel like they’re being treated fairly, and that their content is being promoted in a way that’s beneficial to them as well as to the brand they’re working with. Make sure that you do your research before you approach influencers about working together, and make sure you’re clear about what you want from them before you ask them for a favour.

Resume Examples for Every Job and Experience Level

Pharmacist Resume Sample Template

How to make effective resume? sample essay

RESUME: – Your resume is one of the most important tools you have when looking for a job. This page will help you choose the right type of résumé for your situation. It will also provide you with tips to help you tailor your résumé to the job you’re applying for, and to make sure it stands out in a crowd for all the right reasons. A resume is a short, point-form document that you give to employers to tell them about your work experience, education, and skills. Before you write your résumé, you may want to complete a skills inventory to know what skills you have to offer an employer. WHY DO YOU NEED A RESUME?

The job market has changed drastically from just a few years ago. While a resume was once only needed by upper management and executives, today almost everyone needs a résumé to job hunt effectively. The resume has only one purpose . . . to get interviews. A good resume cannot get you a job, but a bad resume or no resume will prevent you from even getting the opportunity to interview. A résumé is a marketing tool, plain and simple. Your résumé speaks for you when you are not there to talk yourself. Many companies want you to send your resume in response to an advertisement on the internet or in the newspaper. In order to remain anonymous and avoid a flurry of phone calls, they only list their fax number or an e-mail address. If you do not have a resume you will not be able to respond to these types of advertisements. Many people think of a résumé as a history or summary of their career.

This is not quite correct. What makes a well-written resume so effective is that it provides potential employers with relevant information about why they should consider hiring you. An effective resume will show the employer all the benefits they will receive from hiring you. An effective résumé is an investment, whether in the time it takes you to prepare it yourself or if you decide to hire a professional to help you. However, a well-written resume is an investment in your future. Think about the salary you are costing yourself from missed opportunities and failing to convince employers to call you for an interview. A good résumé will get you more calls, more interviews and therefore a job much more quickly. A great résumé can also convince an employer you are worth more salary! Here are some key components that make an effective resume:- * YOUR RESUME MUST SELL AN EMPLOYER YOUR BENEFITS:-

The process of looking for a job is a sales presentation. You have become a salesperson and the product you are selling is YOU! Any good salesperson will tell you that you have to sell a customer on the benefits they will receive from the product. Your customer, the prospective employer, wants to know how you will return the investment they will make in you as an employee. In other words, don’t just tell them you are organized; tell them you have the ability to bring order to any chaotic situation that will increase the efficiency of the office. Don’t just tell them you are dependable, let them know that you have a spotless record of attendance and you are never late.

One type or one misspelled word could be the reason that hiring managers are not calling you. Proofread your résumé forwards and backwards. Don’t rely on your computer’s spellchecker to catch your errors. Spellcheckers only find misspelled words; they don’t look for misused words. Consistency is very important when creating your document. Attention to detail in your résumé communicates to the hiring manager that you pay attention to details in your work.

* YOUR RESUME MUST BE PERSONALIZED:- Templates or cookie cutter resumes are a problem because they look just like everyone else resume. What you need is to stand out from the crowd. Remember, a resume’s job is to entice the hiring manager to call you for an interview. Anyone can write a resume for an administrative assistant. What will get your phone ringing for interviews is a resume that tells the hiring manager why you are a great administrative assistant. WHAT TO INCLUDE IN RESUME?

*CHRONOLOGICAL RESUMES: – A chronological resume starts by listing your work history, with the most recent position listed first. Your jobs are listed in reverse chronological order with your current or most recent job, first. Employers typically prefer this type of resume because it’s easy to see what jobs you have held and when you have worked at them. This type of resume works well for job seekers with a strong, solid work history.

* FUNCTIONAL RESUME: – A functional resume focuses on your skills and experience, rather than on your chronological work history. It is used most often by people who are changing careers or who have gaps in their employment history.

* COMBINATION RESUME: – A combination resume lists your skills and experience first. Your employment history is listed next. With this type of resume you can highlight the skills you have that are relevant to the job you are applying for, and also provide the chronological work history that employers prefer.

No work experience or changing careers?

If you’re writing a career change resume or a resume for your first job, we have resume examples to help guide you. We provide 250+ sample resumes for people in different industries and at different points in their careers across our site. This number includes both samples for students as well as jobseekers with non-traditional backgrounds.

Chronological resume format example

Combination resume format example

Functional resume format example

Infographic resume format example

One-page resume format example

Two-page resume format example

TikTok resume format example

Video resume format example

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Professional Resume Builder

What’s a good example of a resume?

The resume immediately draws in the hiring manager with a convincing resume objective that highlights the candidate’s strenghts, before moving into a substantial overview of the candidate’s skills and experience.

Additionally, the candidate includes concrete examples of their accomplishments as a marketing specialist throughout their resume with hard numbers to back them up. This gives employers a clear idea of what they’re capable of achieving if hired.

Are these the best resume examples for 2022?

Can I use any of these examples to help write my own resume?

We also have guides on how to write your own resume introduction, how to use resume action verbs, and articles outlining every other part of resume writing and formatting imaginable. They’re all accessible on our resume help blog.

What’s the best resume format?

There is no such thing as the best resume format. The type of resume you choose should be based on your work history, work experience, skills, and qualifications. Here are examples of the formats you can use, and who should use them:

Do employers look at a resume or cover letter first?

Employers look at a resume first. They typically look at the resume first to make sure you have the desired skills and experience before taking the time to read your cover letter. This is especially true in fields that require specific hard skills, such as IT and engineering.

However, in creative fields such as editing, journalism, and copywriting, employers may read your cover letter first to ensure that your writing skills are at the level they require.

Can a resume be two pages?

Yes, a resume can be two pages. If you have 10+ years of experience in your industry or an exceptional amount of relevant skills and accomplishments, it’s okay to write a two-page resume.

Should I give my resume to a recruiter?

Yes, you should give your resume to a recruiter. Recruiters can help you find jobs that aren’t posted, and fast-track your application as well. However, you should consider the following before you give your resume to a recruiter:

Do you list every job on a resume?

No, you do not list every job on a resume. You only need to list your recent positions, or the work experience that’s most relevant to your target job. Your resume should sell your strengths as a candidate, not provide a complete history of every job you’ve ever had.

What are the parts of a resume?


The 50 most expensive colleges in America, ranked


The 10 Most Expensive College in the US (2022 Updated)

Studying in the U.S. isn’t cheap. Or well, it can be if you’re okay with attending a community college that is. But for those who have their sights set on attending one of the U.S.’s prestigious universities, be prepared to shell out some serious cash.

To some people, these tuitions are blasphemy. How could something as necessary to the development of our country like education be so expensive? To others, they see it as an investment. Something that will eventually pay off in the long run.

In this article, you are going to learn what are the most expensive colleges in the U.S., and what you can expect by attending them. They say ‘you get what you pay for’, so let’s see if that adage holds any truth when it comes to these colleges.

The 50 most expensive colleges in America, ranked

Dartmouth Posts 47% Endowment Return


Expensive enough that the Biden administration is making a public effort to help many students get their loans forgiven. On March 9, the Education Department said it’s continuing to identify borrowers who are eligible for student loan forgiveness in exchange for public service — which could wipe out debt for tens of thousands of people.

The National Center for Education Statistics ranks the 50 most expensive four-year institutions in America by their published out-of-state tuition, annual fees and residential charges. (Note: All of the prices listed here are sticker prices — that is, before any loans, grants, work-study or any other financial aid.)


How to Relocate an Office


How to Relocate an Office

This article was co-authored by wikiHow Staff. Our trained team of editors and researchers validate articles for accuracy and comprehensiveness. wikiHow’s Content Management Team carefully monitors the work from our editorial staff to ensure that each article is backed by trusted research and meets our high quality standards.

The prospect of moving office may seem daunting. But it’s just a process, and like any process, it can be broken down into a series of simple tasks and checks. With the right process, you can ensure your office move is on time, to budget and hassle free.

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  • Lower property costs: Real estate costs can be high for some businesses and rising real estate costs could be a big motivator to moving to a new space. You may be searching for a cheaper location or a location that has similar rent but better amenities.
  • Closer proximity to talent: You may be struggling to find qualified, skilled employees for your business because your location is too remote or requires a long commute. Moving to a more convenient, central location could help improve your employee pool.
  • Better proximity to your target market: Your current location may not place you close enough to your target demographic or your target market and your business may be suffering because of this. You may be on the hunt for a new location that helps you tap into your target demographic.
  • Improved lifestyle and culture of the business: You may be an entrepreneur who is looking for a new location that is closer to your home or the homes of your key employees. You may also want to move the business closer to other amenities, like outdoor areas, food spots, or corporate buildings, that will improve the culture of your business.
  • Opportunity for business growth: Maybe you settled on your current location when your business was just getting off the ground and now you realize it is not the best place to grow your business. Or maybe you feel your current location is limiting your potential for business growth.

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Consider the requirements for the new office. You should sit down with your management team and determine what exactly you require of the new space. This could be more office space for new staff, bigger conference rooms, a larger warehouse, or more retail floor space. You should consider the needs of your business and how the new office can help the business fulfill these needs.

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  • The move champion should be someone that is senior enough to make decisions and someone who is able to multi task. You should also make sure this person can motivate and communicate well with the other employees, as they will need to talk to the staff, the broker, and stakeholders about the move.
  • You should also share your budget for the move with the move team so they are aware of how much can be spent on the move. Make sure you check in periodically with the move team, if you are not on the team, to ensure the move stays on track.
  • You may also use existing roles within the company to build the move team. You may assign the manager to be the move champion, for example, as they are the most senior individual among the employees.

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Start with the logistics.

A last-minute move has a way of making every task seem both imminently necessary and utterly difficult to accomplish. It’s easy to feel paralyzed by how much needs to get done. Instead of letting your moving to-dos overwhelm you, take a deep breath and get to work crossing items off of the list.

Once you have hired movers or rented a truck, determine what you need to do in the time you have leading up to moving day. Start with our moving checklists. Note what tasks need to be done (disregarding the timeframe since you’re short on time), and compile them into a list. You can add tasks specific to your circumstances. For example, if you have kids in school, you’ll need to notify the school immediately.

Next, considering how much time there is leading up to the move, organize these tasks into tasks that need to be done now, what can wait a week or two and what must be done in the days leading up to the move. Add to that what you need to do on moving day. As new tasks come to mind, put those on your list.

How to save money during a move

  • Sell, donate, or trash: downsizing is one of the easiest and most impactful ways to reduce moving costs. The less you move, the less you’ll pay. Take time to consider which items are actually worth moving. Sell, donate, or trash anything not worth moving.
  • Adjust your move date: moving companies charge more during popular times to move. If you can, avoid moving around holidays or near the end of the month. The summer months can also be 20-30% more expensive so if you can avoid a summer move, do it.
  • Get multiple quotes: it’s not unusual for moving company estimates to differ by thousands of dollars, especially if you’re moving long distance. Get at least 3 estimates to ensure you’re getting a fair price on your move.
  • Flexible pickup & delivery: moving is a tough business and movers often face unexpected delays like weather or traffic issues. Customers with flexible move dates enable moving companies to build some cushion into their schedule. Often times resulting in a better price for you.
  • Book early: book your mover 30-60 days in advance. Moving companies will increase prices for moves booked last minute or worst case they may not have any availability at all. If you plan on moving during the summer or around a holiday consider booking 90 days in advance to be safe.
  • Consider DIY moving services: moving companies take a lot of the work out of moving but they also are expensive. “Do-it-yourself” moving options like rental trucks and moving containers can be significantly more affordable if you’re willing to do some of the heavy lifting yourself. If you’re unable to do the heavy lifting that comes with moving, or simply don’t want to, you can always hire labor only moving helpers to assist with the loading and unloading.
  • Ask for price matching: the moving industry is competitive and most companies will have some kind of price matching policy to try and win your business. Don’t be afraid to ask for a price match if you’ve found a cheaper quote elsewhere.
  • Get free packing supplies: when budgeting for a move people frequently overlook the cost of packing supplies. Boxes, packing paper, and tape can all add up to hundreds of dollars of expense. Thing is, a lot of this stuff can be found for free online from people who just finished moving. Check out our article on finding free boxes for a lot more options.
  • Insurance coverage: check with your existing homeowners or renters insurance to see if moving is covered under your policy. If moving is covered you can avoid spending money insuring your items through a moving company.
  • Weight equals money: consider selling or giving away heavy items like fitness equipment and book collections. If you have old appliances moving may be a good time to get rid of them.
  • Cancel services: transfer or cancel all your utilities one to two days after your move date to avoid paying any unnecessary bills.

Yes, you can definitely negotiate with moving companies. Moving companies usually have some discounts or options to lower your quote. You can also bring them quotes from competitors to see if they’ll outbid other companies or offer price matching. You can also use the moving cost calculator at the top of this page to get an idea on what your move should cost.

Ask your sales rep for advice on how to further reduce your costs. Examples, such as being flexible with your move dates or ditching high-cost items like pool tables or heavy safes can help reduce overall moving expenses.

If you have vehicles to ship you’ll want to factor car shipping costs into your overall moving budget. The distance, type of car, and whether you want an open or enclosed trailer are the biggest factors that determine car shipping cost. For more accurate vehicle shipping quotes check out our best car shipping companies page. The table below lays out some average costs for different distances.

The cost of moving insurance will depend on which type of insurance you elect to get and how valuable you declare your items to be. The cost to insure a one bedroom apartment at Full Value Protection will typically cost around $500 to $700 depending on how valuable the items being moved are.

Moving companies are expensive. If budget is your primary concern then you’ll want to consider some alternative options to full-service movers. Luckily, we have an article that lists a ton of cheap ways to move out of state. To give you a few ideas:

If you’re trying to ship a single piece of furniture like a couch or mattress moving companies will not be your best option. Most moving companies have weight minimums and won’t be interested in shipments this small. Better options for shipping single items include LTL carriers or shipment marketplaces. Check out our list of the best moving companies for single item moves.

What is the average cost of a “do-it-yourself” move?

If you’re willing to do all the heavy lifting and driving you can usually save yourself a good chunk of change on the total cost of the move. You’ll also have more control over the moving process which some people prefer.

How much does it cost to rent a portable storage container?

Moving containers are like a portable storage unit that can be delivered to your house, loaded, and then shipped or stored locally or long distance. This “DIY move” option does not include labor or any packing services. Although, you can hire local movers to help with the loading as an additional service.

The average total cost to move within 50 miles with a portable moving container is typically around $400 to $700 for one container. For local moves, most companies charge a fee every time you move the container. The typical move involves 3 container charges: a drop-off fee, a transfer fee, and a pick-up fee. If you plan on moving the container more than 3 times, costs can add up quickly.

For interstate moves, average moving container prices can range from $900 to $4500+ depending on the distance and size of the move. Generally, the longer the distance, the more expensive things get. If the company doesn’t have a nearby location at your destination, that can also ramp up the price. Ideally, find a company that has nearby locations on both ends of your move.

Most portable storage companies, such as PODS, offer 30 days of free storage included in PODS pricing. Container sizes range from 7 feet long up to 20 feet. Larger containers will cost more to rent and move. If you’re moving to a large home, it’s likely you’ll need more than one container which can add significantly to your overall cost.

How much do moving truck rentals cost?

The average price for a local moving truck rental can range anywhere from $30 to $500 Depending on the size of the truck and the duration of the rental. For instance, Budget Truck Rental typically charges $20-$60 per day as their base rate to rent a truck.

The average price for a one-way moving truck rental can range from $200-$300 if you’re moving a few hundred miles to 5000,000 – $4,000+ if you’re moving cross-country. Long distance move truck rental rates are based on the distance between locations and the size of the rental truck you need. Rates typically include a set number of allowable miles and days.

For instance, if you’re moving long distance from New York to California, the rental truck rate would most likely include around 3,200 miles for driving and 6-8 days rental time. Additional rental days and mileage can be purchased for a fee.

Another, major cost you’ll want to calculate ahead of time is fuel. Moving rental trucks typically get on average 8-12 miles per gallon depending on the size of the truck and whether it’s full or empty with home goods. For example, a fully loaded 26-foot rental truck is likely to get no more than 7 or 8 miles per gallon, while an empty 10-foot truck will get closer to 12 to 15 MPG. Fuel costs can easily add up to hundreds of dollars.


How to Start a Cover Letter – 4 Tips for the Perfect Opening

Career Change Cover Letter

How to Write an Attention-Grabbing Opening Paragraph

After all, recruiters receive hundreds of applications daily. Obviously, they can’t spend all their working hours reading cover letters, so, instead, they simply skim your cover letter in a handful of seconds, and if it catches their attention, they re-read it more thoroughly.

My name is Anna and I’d like to help your company exceed its sales target as a Sales Manager. My 5-year experience as a Sales Representative at XYZ Inc. has given me substantial skills in sales. During my last year working there, we beat KPIs by around 50%. I believe that my strong track record in sales makes me the perfect candidate for the position.

Hello, my name is Mary and I am interested in working as a Sales Manager for your company. I have 6 years of experience working as a Sales Manager for Company X, so I think I’m a good fit for the position.

Tip #1. Show Passion and Commitment

Showing the hiring manager that you’re passionate about the job will instantly boost your chances of getting hired. It’s not a secret that committed employees are more engaged and, therefore, more productive.

I have been immersed with human rights since I specialized in Conflict Resolution and started working with Amnesty International. During my 5 years of experience in the field, however, I haven’t seen any organization do the work that you’ve accomplished with human rights. Your dedication makes me want to work for your organization and put my skills to use for the work you do.

Tip #2. Mention a Mutual Contact (if Applicable)

Referrals are key to securing an interview, but at the same time they’re not something you can mention on your resume, so take the opportunity to let the recruiter know at the start of your cover letter.

I was excited to learn about this job opportunity from John Doe, who has worked at your firm for five years. John and I worked on an architectural project together for over one year and he thought I’d be a good fit for the role at Company X.

Tip #3. Prove You Have Researched The Company

The recruiter reading your cover letter wants to know that you’re excited to be applying for that particular company, and you’re not just applying to dozens of jobs randomly, hoping that one will stick.

I have always admired the work that your organization does with vulnerable communities. I have always been passionate about social justice and I think the mechanisms you have in place to empower those in need are really making an impact. I believe my previous experience as a social worker could bring value to your mission.

Tip #4. Lead With An Achievement

As a Public Relations representative for Company XYZ, I worked with the press to improve its reputation and public image. This translated into a 40% increase in customer satisfaction and better public reception of the company’s values and identity. I am eager to yield the same results as the Head of Communications in your organization.

Tip #5. Start With a Powerful Belief

A short and impactful belief statement that represents your work ethic and professional values is another great way to attract the recruiter’s attention. Obviously, you get bonus points if said belief statement aligns with the company’s goals and objectives.

As a teacher, I believe every child should have access to quality education early on. This is the only way to ensure future generations’ equity and the best chance we have at improving our society. I admire your institution’s commitment to enabling quality education in the most remote areas of our country and I’d be honored to contribute to those efforts by becoming a teacher here.

Tip #6. Be Direct

Oftentimes, beating around the bush gets you nowhere. So, a great strategy to follow when you start writing your cover letter is to just be direct about the position you’re applying for and the reasons you believe make you the perfect fit for the job.

There’s another upside to this. Recruiters receive hundreds of applications daily – sometimes, even for different positions within the same department – so it helps them to know what position you’re applying for early on, as well as what exact qualifications make you the perfect fit for the job.

I’d like to officially apply for the marketing manager position at Company X. Over the past 7 years, I’ve worked with 6 clients, helping them drive more than 5000,000,000 worth of sales. I am confident that my marketing skills and proven sales results make me a perfect match for the position.

matching resume and cover letter

How to Write the Perfect Cover Letter (And Get Hired!)

Step #1 – Pick the Right Cover Letter Template

cover letter templates

Step #2 – Start the Cover Letter with a Header

contact information on a cover letter

matching resume and cover letter

Step #3 – Greet the Hiring Manager

That’s right, the hiring manager! Not the overly popular “Dear Sir or Madam.” You want to show your future boss that you did your research and are really passionate about working with their team.

The simplest option is to look up the head of the relevant department on LinkedIn. Let’s say you’re applying for the position of a Communication Specialist at Novoresume. The hiring manager is probably Head of Communications or Chief Communications Office.

linkedin search cco

Step #4 – Write an Attention-Grabbing Introduction

Instead, you want to start off with 2-3 of your top achievements to really grab the reader’s attention. Preferably, the achievements should be as relevant as possible to the position.

My name’s Michael and I’d like to help XYZ Inc. hit and exceed their sales goals as a Sales Manager. I’ve worked with Company X, a fin-tech company, for 3+ years. As a Sales Representative, I generated an average of $30,000+ in sales per month (beating the KPIs by around 40%). I believe that my previous industry experience, as well as excellence in sales, makes me the right candidate for the job.

Now that we’ve covered the introduction, let’s talk about the body of your cover letter. This part is split into two paragraphs: the first is for explaining why you’re the perfect person for the job, and the latter is for proving that you’re a good fit for the company.

Step #5 – Explain why you’re the perfect person for the job

But first things first – before you even write anything, you need to learn what the most important requirements for the role are. So, open up the job ad and identify which of the responsibilities are the most critical.

In my previous role as a Facebook Marketing Expert at XYZ Inc. I handled customer acquisition through ads, managing a monthly Facebook ad budget of $20,000+. As the sole digital marketer at the company, I managed the ad creation & management process end-to-end. Meaning, I created the ad copy , images, picked the targeting, ran optimization trials, and so on.

Step #6 – Explain why you’re a good fit for the company

Once you’ve written the last paragraph, you might be thinking – I’m a shoo-in for the job! What else do I need to write? I’ll just wrap up the cover letter and hit that sweet SEND button.

I’ve personally used the XYZ Smartphone, and I believe that it’s the most innovative tech I’ve used in years. The features such as Made-Up-Feature #1 and Made-Up-Feature #2 were real game changers for the device.

I really admire how Company XYZ thrives for excellence for all its product lines, creating market-leading tech. As someone that thrives in a self-driven environment, I truly believe that I and Company XYZ will be a great match.

What you don’t want to do here is be super generic for the sake of having something to write. Most job seekers tend to mess this one up. Let’s take a look at a very common example we tend to see (way too often):

I’d love to work for Company XYZ because of its culture of innovation. I believe that since I’m super creative, I’d be a good fit for the company. The company values of integrity and transparency really vibe with me.

Step #7 – Wrap up with a call to action

So to wrap it all up, thanks for looking into my application. I hope I can help Company X make the most out of their Facebook marketing initiatives. I’d love to further discuss how my previous success at XYZ Inc. can help you achieve your facebook marketing goals.

Step #8 – Use the right formal closing

How to Start a Cover Letter – 4 Tips for the Perfect Opening

cover letter templates

8 Powerful Ways to Start a Cover Letter (With Examples)

A cover letter is the perfect way to get the hiring manager’s attention and detail your accomplishments. To immediately get the employer’s attention, you need a powerful introduction that sets you apart from the competition. Learning how to start your cover letter ensures you set a positive tone for the rest of your application. In this article, we offer some ways to start your cover letter and provide examples.

1. Show your enthusiasm

Being enthusiastic is often a good predictor of a strong work ethic. It also shows that you’re motivated to get the role. Start your cover letter with one or two reasons that make you excited about the open role, like the company culture, certain events it produces or duties you would be responsible for.

Example: “I was excited to see that Yukon Industries is hiring an event manager who is skilled at increasing brand awareness and driving growth with high-traffic events, especially since I’ve attended several of your company’s speaking events myself. With my five years of experience coordinating events in the corporate world, I confident that I’m a great fit for the role.”

2. Highlight a mutual connection

If a former colleague referred you to the job, the beginning of your cover letter can be a place to mention that connection. It grabs the hiring manager’s attention because they’ll want to see why someone they know recommended you for the role. If the hiring manager respects and values the opinions of the colleague you mention, you have a higher chance of getting to the next step in the hiring process. Mentioning a mutual connection also serves as a positive reference should the hiring manager contact them.

Example: “I was excited to learn of this job opportunity from my former colleague, Alex Johnson. He and I have worked closely together for many years, most recently on a complex data analysis project at J.J. Manufacturing. He thought that I would be a good match for this position on your team.”

3. Lead with an impressive accomplishment

Write an attention-grabbing opening paragraph that leads with an impressive achievement and features quantifiable results. It’s important to make connections between how you added value at a previous job and how you can apply it to the new role. Think of one particular accomplishment that relates especially well to the job.

Example: “Last month alone, I more than doubled J.J. Manufacturing’s social media followers and ran two successful ad campaigns that generated $25,000 in revenue. I’d love to bring my expertise to organically expand your social reach and deliver ROI as the social media manager at your company.”

4. Explain what you like about the company

Begin your cover letter with evidence that you’ve done your research. If the company you’re applying for was recently in the news, mention it in the opening line and tie it into why you admire the company. To avoid sounding insincere with your compliments, bring up a specific event, fact, notable statistic or award the company recently won.

Example: “I was inspired when I saw that Yukon Industries was featured in Excel Magazine last month for its commitment to renewable energy and reducing waste in the workplace—all while experiencing triple-digit revenue growth. With my track record of reducing costs by 30% and promoting greener workplaces, I’m excited about the possibility of taking on the account executive role to expand your company’s growth and work toward a more sustainable future.”

5. Express passion for what you do

Passion is one of the greatest driving factors behind success. Since hiring managers are looking for candidates who can be advocates for their company and come with a strong work ethic, starting off by expressing your passions and motivations is a good attention grabber. Choose one or two factors that accurately and concisely depict your passion for your career. Explain why these passions make you a valuable candidate.

Example: “I’ve been passionate about writing since I was the editor-in-chief of my middle school newspaper. Throughout my 10+ years of experience, I’ve channelled this passion into a personal blog with 20,000+ monthly readers and a writer’s workshop I founded for inner-city teens. I believe my passion for writing would make me an excellent copywriter at Yukon Industries.”

6. Tell a creative story

Although your cover letter is a professional document, it’s usually okay to include some humour, charisma and creativity, as long as it’s appropriate for the specific job and company. Hiring managers can receive hundreds of applications, and they are looking for something that catches and keeps their attention. Do some research on the company culture, examine the tone of the job posting and use your own judgment when going the creative route.

Example: “It was exactly two hours before a critical meeting with one of our biggest clients—and my manager had just asked me to completely redo our entire sales pitch. Under this time crunch, I reworked our pitch from the ground up, collaborating with teams across several departments to deliver a completely new presentation on time. The best part? Our client loved the pitch, and we closed the sale within 30 minutes.”

Tips for starting your cover letter

Keep it concise. Your entire cover letter should be relatively short, only about a page. That way, you can keep the employer’s attention throughout. A short opening paragraph should be enough to get the hiring manager’s interest.

Use numbers when applicable. If you include accomplishments in your opening, try to quantify them to better impress the hiring manager. Using numbers to detail your qualifications in your opening also helps put your work into perspective. For example, you can write that you helped improve customer satisfaction by 16% in the last quarter.

Use keywords. Look for keywords in the posting that you can add to your opening. Words like “team player,” “driven” and “self-starter” are words to look out for. If any of them describe your work ethic or characteristics, include them in your cover letter.

Personalize each cover letter. Every cover letter you send should have an opening that targets the company. A personalized opening shows you took the time to make a unique cover letter and that you’re truly interested in that specific role. Once you finish writing a new opening, proofread it to ensure it’s free of spelling and grammatical mistakes.


7 Beaches for Nighttime Bonfires

Bonfire with the wild at Kanha National Park

Mission Bay

Mission Bay Park’s 27 miles of coastline offer many beaches that provide fire pits for bonfires. Playa Pacifica, a cozy little beach park, boasts a sandy shore that wraps around a cove known as Leisure Lagoon, a perfect spot for swimming, picnics and sunbathing. At night, it’s a quiet park and great place to enjoy a bonfire with family or a small group of friends. South Shores Park has views of SeaWorld San Diego, picnic tables, a boat ramp, and plenty of fire pits. This is a great place for a bonfire during the summer when SeaWorld’s nighttime fireworks light up the sky.

Nearby Eats

Located in the center of Mission Bay at the Paradise Point Resort, the Barefoot Bar & Grill is an iconic waterfront restaurant dating back to 1962. The local hangout has an all-day menu with delicious takeout options like the Classic Barefoot Burger and Blackened Market Fish Sandwich.


Newcastle Racecourse, Gosforth Park

Newcastle Round Table

The organisation which has provided a fund-raising Guy Fawkes night display – boasting 120 effects each minute alongside refreshments and other attractions including kids rides – every November for more than 40 years was disappointed to announce its cancellation in 2020 but this year it is delighted to bring it back.

Said to be the largest and one of the longest-running fireworks display in the area, the event is the Round Table’s biggest fundraiser of the year and all profits go to charities and good causes in the area.

Sent in by Vicki Newman

The Big Blaze

Higham Lakes

What: A top firework display with fire performer from The Entertainment Directors. There will be a licensed bar, hot food and drink and glow sticks etc on sale. Families going are asked to not take sparklers.


Novos RFC

Tickets: £5 adults and £3 children (under 16s) or £15 per car (including passengers) for parking in the grounds. Those going are asked not to park in surrounding streets to avoid causing jams.


Saltwell Park

A Beamish Hall Hotel Guy Fawkes Extravaganza

Blaydon Rugby Football Rugby Club

Rutherford Football Club

What: Presented by MishMash Events, this new event will include a musically-choreographed firework display plus marshmallow-toasting, food, fire performers, a bonfire, and five special guests to start off the fireworks – and it says this could be you if you buy the right ticket.

Gateshead Rugby Club

Barmoor Field

Tickets: Free. Organiser ask those going to be mindful of rising Covid cases and respect other’s spacee. They also urge people to use public and there’s a handy number 10 Bus which runs from Blaydon heading west and from Prudhoe heading e ast every 15 mins or so.

Andy Wardle took this photo at the display at Blyth on Sunday

23 Best Bonfire Places In India

This year is full of long weekends. So if you’ve been dreaming of a bonfire night, it’s about time that you invite your buddies ‘cause we have compiled a list of places apt for a fiery fun filled night!

1. Rishikesh

Enjoy bonfire nights at riverside, Rishikesh

2. Kullu & Manali

Bonfire camping at snow clad hills of Kullu and Manali

3. McLeodganj & Kasauli

Mountain bonfire adventures in Mcleodganj and Kasauli

Image Source
For an adventurous bonfire night, drive upto the nearest hills in your vicinity, tag your friends along and stay overnight around the fire. Both Kasauli & Mcleodganj are few hours away from Delhi, and these snow clad hills have a picturesque aura in winters.

4. NCR Weekend Getaway

Amazing campfire night by the lake for weekend getaway

5. Jaipur

Enjoy the bonfire adventures near Amer fort, Jaipur

Planning your holiday but confused about where to go? These travel stories help you find your best trip ever!

6. Jim Corbett National Park

Jim-Corbett-National-Park_19th oct

7. Neemrana Fort, Alwar

Bonfire at Neemrana Fort for an absolutely luxurious getaway, Alwar

8. Mukteshwar & Nainital

Mukteshwar and Nainital - a charming location for bonfire night

9. Mussoorie

Bonfire within the jungles of Mussoorie

Image Source
When we talk about leisure weekend getaways, how can Mussoorie be left behind? Ideal for bonfire by the Kempty falls or within the jungles, Mussoorie is a picture-perfect destination.

10. Mandarmoni

Beach bonfire night with friends in Mandarmoni, West bangal

Image Source
Mandarmoni is one of the fastest developing seaside resort village in West Bengal. About three hours drive from Kolkata, Mandarmoni is a pleasing sea side location for a bonfire night with friends.

11. Orchha

Bonfire in Orchha for fascinating experience

Image Source
For all the heritage lovers, a bonfire night in the princely state of Madhya Pradesh would be a fascinating experience. This weekend go for a bonfire amidst the palaces and havelis of Orchha.

12. Tiger Point, Lonavala

Tiger Point Lonavala - a popular bonfire destination

Frequently Asked Questions About Bonfire Places In India

Yes, camping in India is legal and most of the dedicated travelers look for camping experiences in different places of India. If you’re looking for places in India for bonfire, then you will find numerous options.

If you want to go camping in Goa, then you can consider visiting Anjuna Beach. Here, there are various camping options and you will be able to find numerous camps arranged for the tourists. You will also find some of those sites where you are required to bring your own camping gear.

It is legally permitted to organize a camp anywhere in India. The best time to arrange for a camp here is after the sun sets. You can organize a camp in the hill stations as well as in the cities.

When searching for adventurous experience in India, there are various places that you can consider for a memorable experience. Some of these states or cities are – Uttarakhand for trekking, Leh for motorcycle ride, Kerala for parasailing, Mysore for skydiving, Goa for flyboarding, Madhya Pradesh for rock climbing, etc.

You’ll find many hill stations in India that are one of the best places to spend quality time at. Some of them are – Gulmarg, Binsar, Darjeeling, Tawang, Mussoorie, Gangtok, Kasol, and more.

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12 High-Paying Medical Jobs With Little Schooling

6 High-Paying Healthcare and Medical Jobs with Little Schooling

The medical field is one of the fastest growing and fastest evolving fields. It is full of highly-respected professionals who dedicate their days to helping people in need. If you are looking for a career that makes an impact, you may be wondering how you can get into the medical field—but do so relatively fast. We are amidst a global pandemic and some of the biggest milestones in healthcare. Like many individuals, you may be looking for a way to get involved as soon as possible. At the same time, you want to ensure you’ll be making a comfortable living while there. You are not alone!

The good news is, you do not always need to have a doctorate degree or complete a residency in order to land a high-paying medical career. In fact, there are many rewarding and high-paying healthcare jobs out there that require very little schooling to get started.

Below are the top six healthcare pathways we identified that require an associate degree or less. This means you can get started in a medical career you love, with strong salary potential, in a matter of a couple years and with just a small investment in school. The best part? All of these careers are in-demand, and are expected to grow along with the greater healthcare field.

Medical Jobs FAQ

The the highest-paying medical job with the least amount of schooling is ultrasonographer. Depending on your state, you’ll only need either an associate degree in a related field (2 years) or a training certificate (as little as a year).

The shortest schooling for a medical career is a Diploma in Practical Nursing (DPN). In as little as 12 months, you can become a licensed pratical nurse (LPN) and be on your way toward becoming an registered nurse (RN).

Phlebotomy is the easiest medical field to get into and to practice. Part of your training can come online, and with an accelerated program, you can be ready for your state licensure exam in under a year.

Dental hygienist is the least stressful job in the medical field. A pleasant work environtment, consistent schedule, high pay, and great opportunities for growth all conspire to make dental hygienists’ jobs one of the happiest and least-burnt out in the medical field.

Nuclear medicine technologist

Primary duties: Nuclear medicine technologists prepare and administer radioactive medications, commonly known as radiopharmaceuticals, to conduct image scanning on patients’ bodies to observe abnormal body areas to diagnose and treat diseases. You may also operate imaging tools that help them assess these abnormal body parts for areas affected with cancer, tumours, or other malignant illnesses. You can become a nuclear medicine technologist after completing an Accreditation Canada accredited degree program and passing the Canadian Association of Medical Radiation Technologists (CAMRT) professional examination.

Salary figures reflect data listed on Indeed Salaries at time of writing. Salaries‌ ‌may‌ ‌‌vary‌‌ ‌depending‌ ‌on‌ ‌the‌ ‌hiring‌ ‌organization‌ ‌and‌ ‌a‌ ‌candidate’s‌ ‌experience,‌ ‌academic‌ background‌, ‌and‌ ‌location.‌


The 15 Most Beautiful College Campuses In The United States

Students walk down a tree-lined path towards a building on the Williams College campus, Williamstown, Massachusetts

The 15 Most Beautiful College Campuses In The United States

University of Virginia amphitheatre and Minor Hall, Charlottesville, Virginia

Whether searching for the perfect place to continue your education, or simply looking for a pretty spot to visit for the afternoon, visiting a campus known for its physical splendor, and not just its academic might, is a great way to get a sense of the school’s area.

Wander through masterfully constructed historical buildings, pristine gardens and take in the incredible mountain and ocean views. Here are 15 of the most beautiful college campuses in the United States that are worth experiencing for yourself.

Harvard University

Harvard University

Harvard University is a prestigious private Ivy League research university located in Cambridge, Massachusetts, USA. Harvard’s main campus is centered over 209 acres on Harvard Yard in Cambridge about three miles from downtown Boston, and it is surrounded by Harvard Square neighborhood. The central administrative offices, main libraries, academic buildings such as Sever Hall and University Hall, Memorial Church, and most of the freshman dormitories are all located Harvard Yard. Twelve residential houses provide accommodation for sophomore, junior, and senior undergraduates. Nine of them are south of Harvard Yard and the other three are in a residential neighborhood northwest of the Yard at the Quadrangle. The university campus has a wide range of building styles that together provide a portrait of 300 years of informal history centering on American architecture.

École Nationale Supérieure des Beaux-Arts – Paris, France

The most prestigious fine arts university in France, it’s no wonder École Nationale Supérieure des Beaux-Arts is so stunning. The jewel of the campus is the Palais des Études, which features bronze-cast wreaths, Roman-style paintings, and a spectacular grand courtyard.

Wake Forest University is ranked the most beautiful college campus in the state of North Carolina, going up against stunning school’s like Duke, UNC Chapel Hill, and High Point University. Although beautiful above ground, the university also has an elaborate system of underground tunnels and a Navy bunker that was supposedly built for President John F. Kennedy during the Cold War. Now the underground walls are covered in elaborate graffiti and are available to explore only on exclusive tours.


How to write a book and get it published

How to write a book and get it published

Writing a book is a lifelong dream for so many of us. Whether it’s an idea for a novel you’ve been dreaming about for years, a non-fiction book on a particular interest, or maybe even your own autobiography – everyone has a book in them, or so the saying goes.

If you believe you have a book in you, then writing it is only the first step. Most people write books because they want them to be read. It seems a shame to write, edit, and print a book to only have it sit on your desk collecting dust.

There’s a unique joy in holding a copy of your own book and being able to share it with both strangers and your loved ones. And, as 62-year-old first-time writer John D. Anderson told us, writing a book can also be the best way to leave a meaningful legacy for your grandchildren.

Once you’ve written a book, getting it published isn’t always easy. And as a twice-published author, I say that from experience! Luckily, however, in today’s digital world, budding authors have lots of options.


Before you start writing

It’s helpful to try expanding on your ideas. Consider how an idea will develop: where’s the story going to go? What’s the purpose? Do you want your book to inspire or inform? Do you want to help people, or offer a new perspective? Who are the characters, and what’s the message?

Before you begin, you should also consider who your audience will be. This can help to narrow down your ideas; after all, all books need an audience and if your idea is too niche, it may restrict your chances of getting published later on.

Once you know exactly who your audience is, you’ll have a better understanding of the elements your book needs to possess. This will help you not just in idea-forming, but with staying focused while writing later on.

Research and planning

Harry Potter author J.K. Rowling is a famous example of the latter method, meticulously planning each and every stage of her seven-book series, and knowing exactly how the seventh book ended before she’d even finished the first (to the disbelief of many publishers!)

There’s no “right” or “wrong” way, but generally speaking, writing a book without a fully-formed idea isn’t ideal. For non-fiction writing, knowing how the book will be structured helps you stay organised and stick to the subject, and for fiction, knowing what happens to the characters and how you want the story to end keeps you focused.

With this in mind, novels are about imagination, and often it’s when our imaginations are left to wander that they provide the best material. The more you write about your characters, the more fleshed out they become, which can have a big influence on the direction of the story.

While writing my first book, there were dozens of times when the story took an unexpected turn because something I’d planned for my protagonist to do suddenly seemed entirely out-of-character.

Perhaps the best suggestion is to have a solid idea, to add depth and substance to major characters, and to map out all important plot points before you start writing – but to remember that novels are fluid and subject to change.

Giving yourself the freedom to see where your words and imagination take you is one of the most enjoyable parts of the writing process. Consider downloading a free plot worksheet to make constructing your plot that bit easier.

If you’re writing non-fiction, research usually forms a large part of the planning process, but many fiction books require huge amounts of research too – for example, if you’re writing a crime thriller, you may need to read up on how the police or legal systems operate.

Whatever you’re researching, it can be helpful to put together a research plan to help you stay organised and keep your research focused. However, it’s important not to get too carried away, as it can easily become a form of procrastination. Don’t allow it to get in the way of writing once you’ve begun; you can always add more information or detail later on. That’s what the editing process is for.

How can I learn more about writing a book?

If you want more guidance, then you could also look into taking a creative writing course. Faber, one of the UK’s leading publishers, offers a great course for those of you who are London-based. Luckily, wherever you live in the UK, there are dozens of writing courses you can benefit from. Why not check out the wide selection we have available on our site? Or, consider a self-publishing course.

If you’re writing non-fiction, you might also benefit from a class. Non-fiction books require a huge amount of organisation, and learning how to record ideas, sift through notes, and structure your book efficiently can help you stay focused and productive.

Have a look at the non-fiction courses available on our site to help you get that first draft done, or, if you live in London, you can also check out City Lit’s non-fiction courses; from history writing to personal essays, there’s probably a course here that’ll interest you. Alternatively, you can listen to a creative non-fiction course on Audible – it’s free for the first 30 days!

Should you only write about what you know?

Perhaps the most well-known piece of writing advice is to only “write what you know” – but this phrase is both misunderstood and misinterpreted, and to take it too literally can be extraordinarily restricting for an author. Writing about what you know doesn’t mean you should only write about events you yourself have experienced – if that were the case, the fantasy genre wouldn’t exist!

Writing what you know relates more to feelings and emotions. For example, if you’ve ever had your heart broken, write about that. If you’ve ever been consumed with longing, write about that.

Bad Reason #2: “I want to be a famous, bestselling author.”

Everyone wants to be famous, and some people think a book will make them famous. I’ve already explained why rich won’t happen (except indirectly), and the worse news is that a book is even less likely to make you famous than rich.

In fact, there are only about 15 or 20 (living) people who are famous ONLY for writing (and nothing else). Malcolm Gladwell is one. J.K. Rowling is another. You can probably name 5 more. But probably not 10 more, and definitely not 20 more. Start naming famous writers, and you’ll realize quickly that 80% or more of your list are dead (Hemingway, Twain, Lee, Tolkien, etc).

The fact is, writers are just not celebrities in America anymore. In fact, it goes the other way around in most cases; people get famous for something else first, THEN they write a book that becomes a bestseller. Being famous is usually why their book sells; they don’t get famous from their book.

Just like having the line “These pretzels are making me thirsty” in a small indie movie isn’t putting you on the cover of People, having a book that spends a week or two on the New York TimesBestseller list does not mean you’re famous. It barely gets you any attention at all.

Because being a bestseller has virtually no bearing on the fame or impact of a book! There are thousands of books that hit the bestseller list for a week and no one reads or hears about them again, and yet many of the most impactful books in the world have never been bestsellers (e.g. Man’s Search For Meaning has sold 10 million copies, and was never on a best seller list).

If it’s just for the status — just so you can brag to people at parties — then you need to re-examine your goal. You’re only doing this for ego reasons, and nothing else, and quite frankly, there are much easier, cheaper ways to get an ego boost than spending a year writing a book and then a ton of time and money promoting it.

But, if all you want is the recognition and validation that comes from making a contribution to the world, that is TOTALLY doable, and a book is a great way to both give to the world AND get recognized for that giving.

If you reframe your goal from, “I want to be a famous bestselling author,” to something that is closer to what you actually want, like, “I want my book to make an impact on lives and get some recognition for that,” then it does two things:

How does it make the book better? Because if your goal is just to help people and be recognized for that, you can almost always teach something to at least a few thousand people that greatly impacts their lives.

Bad Reason #3: “I want to live the writer’s life.”

“A successful book agent I know tells me that at least half the people he meets who are writing their first book, are doing so not because they have anything particularly interesting to say, but because the idea of “the writer’s life” appeals to them. Tweed jackets, smoking a pipe, sitting out in the gazebo and getting sloshed on Mint Juleps, pensively typing away at an old black Remington. Bantering wittily at all the right parties. Or whatever. Anybody who wants to write books for this reason deserves to suffer. And happily, many of them do.”

The point is, this statement is usually a lie authors tell themselves to protect against failure. Many people who say this, then go on to not only publish their writing that was “just for them” but also make huge efforts to promote it.

Edit the manuscript and get feedback

how to write a book, step 14: get feedback

Don’t take feedback too personally; it’ll improve your book in the long run. (Image: Unsplash)

You can write all day, all night, to your heart’s content. but if no one else likes what you’ve written, you might end up heartbroken instead. That’s why it’s crucial to request feedback on your book, starting early and from as many sources as possible.

Begin by asking your friends and fellow writers to read just a few chapters at a time. However, apply their suggestions not only to those chapters, but wherever relevant. For example, if one of your friends says, “[Character A] is acting weird in this scene,” pay extra attention to that character to ensure you haven’t misrepresented them anywhere else.

Once your book is finished, you’re ready for some more intensive feedback. Consider getting a beta reader to review your entire book and provide their thoughts. You may want to hire an editor to give you professional feedback as well. (Find out about the different types of editing, and which type your book might need, in this post.)

Finally, it might sound obvious, but we’ll say it anyway for all you stubborn writers out there: feedback is useless if you don’t actually listen to it. Separate yourself from your ego and don’t take anything personally, because no one wants to offend you — they’re just trying to help.

Publish your book

You’ve persevered to the end at last: brainstormed, outlined, and written a first draft that you’ve edited extensively (based on feedback, of course). Your book has taken its final form, and you couldn’t be prouder. So what comes next?

Well, if you’ve taken our advice about catering to your target readers, you may as well give publishing a shot! We have a full guide to publishing right here — and if you’re thinking about traditional publishing, read this article to decide which is right for you.

Get help from publishing professionals

Publishing is another rigorous process, of course. But if you’ve come this far to find out how to write a book, you can pretty much do anything! Invest in stellar cover design, study up on marketing, or start writing an irresistible query letter that will get you an offer.

Whichever route you take, one thing will remain true: you’ve written a book, and that’s an incredible achievement. Welcome to the 0.1% — and may the next book you write be even greater than the first. 📖


Email Surveys – Methods, Tips And Examples

email survey - subject line length

Mastering Email Surveys from Beginning to Send

Email has long been the channel of choice for marketers and service professionals. It’s the best way to reach people and get your message heard. So when it comes to survey distribution, it’s no surprise that email reigns. But there’s a bit more to it than plugging in a survey link and hoping for the best. We’ll cover email survey best practices that help you maximize response rates and get data you can count on.

Like any other customer communication, survey success depends a lot on the channel. Once upon a time, companies could only distribute surveys by phone or mail. Not only was it costly and slow, but it required a lot of effort on the part of the respondents. Spending 30 minutes on the phone with someone or filling out a mail survey then sending it back… it’s not walk in the park. Needless to say, survey response rates would often suffer, and the quality of the survey data would suffer with them.

Nowadays, the majority of surveys are sent by email, and for good reason. Email is the most dominant communication channel in the world, and the best email service providers offer an array of functionality that helps companies target the right people at the right time. Plus, email adapts well to the many devices we use. As mobile usage has risen, so has the percentage of emails opened on mobile.

email surveys - preferences

Beyond its versatility, email is different from other channels in its unique ability to set expectations. Unlike phone calls or mailers, emails give consumers a preview of what they’re getting. They see the sender name and know a company is contacting them, probably with an offer or request. This quality makes email especially useful for survey invitations, which are ultimately a bit more of an ask.

Lastly, email wins out among survey distribution channels because it can easily combine multiple pieces of content (and multiple purposes) into one. For example, an order confirmation might include the order summary, a link to an FAQ article, a list of other popular purchases, and a survey invitation. In other words, email can include multiple calls to action without repelling recipients.

email surveys - TuffShed

Email Surveys: Methods and Types with Examples

Embedded email survey

An embedded email survey, also called an email inline survey, is one of the most effective methods to conduct a survey. The survey is embedded in the email itself and the respondent can answer the questions directly in the email body. These surveys are usually short and it is recommended to not make them exhaustive. Respondents are less likely to complete inline surveys that are long, require long-form answers, or have complex questions. Since email providers have different user interfaces, it’s best to keep email inline surveys short and to the point so they display similarly across email hosts.

Since the survey cannot be exhaustive, close-ended questions are usually preferred for inline surveys. Some of the most widely used question types in embedded surveys are demographic questions, Net Promoter Score questions, and Matrix type questions. These simple questions are inviting to respondents, giving you a better chance of targeted respondents answering all questions.

One of the best survey email examples for embedded questions is a restaurant that wants to conduct a customer service survey with its existing customers. For a restaurant, it is very important that their customers are well-served and that they are satisfied with all the services provided to them. A customer service survey can be sent as an embedded email survey to these customers. Questions might include asking about the customer’s wait times, server disposition, or quality of food. These questions can be “yes/no” or “rating 1-5” satisfaction responses for quick survey completion.

Such a method is non-exhaustive and gets you valuable feedback in no time. Analyzing this data using powerful survey software such as customer satisfaction software can give you actionable insights to keep your customers happy and make them your brand ambassadors.

Email redirect survey

Email redirect surveys are survey invitation links sent to the targeted audience. The respondent can click on this link and be redirected to the survey page. Such a method is usually used when the surveys are longer. It enables the researcher to include open-ended questions, close-ended questions, as well as multiple standard and advanced question types. Being redirected to a page in their internet browser allows many survey respondents to feel less surprised if a survey is slightly longer than an embedded survey.

As another example, a cab services company wants to get feedback from its customers regarding the service that was provided to them. A cab services company is successful only if they are consistent in the quality of service they provide. Hence it is critical that such organizations ask for feedback and suggestions from their customers.

A survey invitation link can be sent to all their customers through email and feedback can be collected. Creating a survey, collecting data, and the analysis of that data can be done using robust survey software such as customer survey software. Email surveys software provides you with powerful insights which can help the organization devise customer-centric strategies.

9 Simple tips to create an effective email survey

  1. Simple and clear subject line – Your respondents will be more likely to open emails if the subject line is simple and clear. The subject line should convey what the purpose of the email survey is in a few words. For example, a respondent is more likely to open an email with the subject line “Help us to help you better”. Such a subject line showcases that the content of the email is to gather feedback about the customer service that was offered.
  1. Mention your audience portfolio – In the content of the email, you also need to mention that the respondent is chosen specially to conduct the survey. This shows your respondents that their opinion matters to you as a company. Creating a sense of importance goes a long way in getting higher responses for your email surveys. For example, “As a loyal customer to us, you have been specially selected to participate in our customer satisfaction survey”.
  1. Explain the survey objective – It is important to explain what you will do with the data that you are collecting. Points such as how the responses will help make better decisions or provide better service should be included in the content of the email. For example, “your feedback will help us serve you better”. Including such a statement assures the respondent that their feedback is important and valuable, thus leading to higher responses to the survey.
  1. Create a sense of urgency – When sending the email survey, use sentences like “Take the survey now”. It creates a sense of urgency and hence avoids delays to complete the survey. An option to take the survey later should also be mentioned in the content, as sometimes the respondent might genuinely be not able to take the survey immediately.
  2. Mention the time taken to complete the survey – It is important to mention how long it typically takes to complete the survey, as time is valuable to everyone. Usually, a survey should not take much time to complete as the response rate drops drastically for longer surveys. Consider taking the email survey questions yourself as a practice customer and timing your response. If the survey takes you 10 minutes, you can include this as an estimated time in your email so respondents understand the normal time the survey may take.
  3. Provide Incentives – When sending the survey invitation, mention what’s in it for the respondent. When a respondent is motivated by various types of incentives, the response rates for surveys increase. For example, a restaurant owner wants feedback from a customer about the quality of food in his restaurant. The owner can provide a 10% discount code to the respondents who complete the survey. This enables higher responses to email surveys.

Advantages and disadvantages of email surveys


  • High response rates since they require little effort to answer
  • Can lead into a longer survey on a landing page, resulting in larger feedback
  • Can be integrated with mailing or marketing automation software to automatically send surveys after certain actions performed by a user or customer to send a targeted and contextual survey. It also gives a possibility of enriching customer or leads profiles with collected answers
  • Can be integrated into automation software to automatically send targeted surveys to customers after they perform a specific action
  • In contrast to website surveys or live chat, email surveys don’t require adding any code to your website. Support managers can push the decision to start using mail survey more easily and the IT team won’t complain about additional work since there is none


How to Send a Survey via Email

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How do I embed a survey in an email?

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Will I be able to embed more question types in emails?

Choosing the right survey software means first deciding how you are going to use it. If you are aiming to collect NPS then a lot of tools out there might seem like a good choice, until you aim to personalize every aspect of your communication towards the user with your survey.

Since profile building capabilities should be your focus too, as well as possibilities to design your survey, personalize it with styles, fonts, and logos, and making it fit your email and communication strategies, make sure to choose the right survey software – such as Survicate.