Influencer marketing is one of the most effective ways to drive traffic to your website. It’s also a great way to get your content in front of your target audience.
In this post, we’re going to take a look at how influencer marketing can impact your content strategy. We’ll also look at some of the things you can do to get the most out of your influencer relationships. Let’s get started!
What is Influencer marketing?
Before we get into the nitty-gritty of how influencers can help you, it’s important to understand what influencer-marketing is and how it differs from other forms of marketing. In short, an influencer is someone who has a large following on social media. They may be a blogger, a vlogger, or a YouTuber, but they all have one thing in common: they have a large number of followers who trust them as an authority in their niche. They’ve built up a following over time, and their followers are interested in what they have to say about their topic of expertise. This makes them a great resource for your brand, as they can provide you with valuable insights into what your audience is interested in.
So how can influencers help you? Well, there are two main ways:
1. They can share your content on their social media channels
2. You can pay them to promote your content
Let’s take a closer look at each of these in turn, and see how they can help your content marketing strategy.
Influencer sharing
The first and most obvious way that influencers could help you is by sharing your content. If you have a blog, for example, you could ask your influencers to share your blog posts on their own social media pages. This is a great opportunity for you to reach a larger audience than you would normally be able to reach on your own. It also gives you the chance to build up a relationship with the influencer, which could lead to other opportunities down the line. For example, if you’re an e-commerce business, you might want to reach out to influencers who have a similar audience to your own, and ask them to review your products on their blog. This could be a win-win situation for both of you, as you get more exposure for your products, and they get a free review of your products.
There are a few things you need to keep in mind when asking influencers for this type of promotion. First of all, make sure that the content you’re asking them to share is relevant to their audience. If it’s not, they may not be interested in sharing it. You also need to make sure the content is high-quality. You don’t want to ask someone to share a low-quality blog post, as it’s unlikely that they’ll be happy about it. Finally, you want to make it clear that you’re offering them something in return for the promotion. This can be in the form of a free product, a discount code, or anything else that you think will be valuable to them. This way, they know that they’re getting something out of the deal, and you’re not just trying to take advantage of them.
If you’re looking for influencers in your niche, you can use a tool like InfluencerDB to find them. Once you’ve found the influencers you’d like to work with, you’ll need to send them a message asking them if they’re interested in promoting your content, and what you can offer them in return. It’s a good idea to include a link to your blog or website in the message, so that they can see what you’re all about.
Once you’ve got the ball rolling, don’t be surprised if you don’t hear back from them straight away. Influencers are busy people, and it can take a while for them to get back to you. If they don’t respond after a few days, it might be time to move on to the next influencer in your list.
It’s also worth noting that influencer sharing doesn’t have to be limited to blog posts. It can also be used to promote other types of content, such as videos, podcasts, infographics, or any other type of content that your audience might find interesting.
The key thing to remember is that you shouldn’t expect influencer promotion to be a one-way street. You need to be prepared to reciprocate, and offer influencers something of value in exchange for their promotion. If your content is of a high enough quality, influencers will be more than happy to share it with their followers, so long as you’re prepared to do the same for them.
Paying influencers
You can also use influencers as a way of promoting your own content, by paying them to do so. There are a number of different ways that you can go about this.
One of the simplest ways is to pay influencers directly. You could offer them a small amount of money each time they share one of your posts, or you could pay them a monthly fee to promote a certain number of posts each month.
Another option is to use a platform like Influenster, where you can find influencers and pay them for promoting your brand. Influensters is a website that connects brands with influencers, and allows them to work together to promote each other’s products. You pay a small fee to become a member, and then you can browse through the profiles of influencers that are available, and contact them directly.
Finally, there’s also the option of using influencer marketing agencies. These are companies that connect influencers with brands, and act as a middleman between the two. They charge a fee for this service, but it’s usually a lot less than you’d have to pay if you were to do it yourself.
Conclusion
Influencer marketing is one of the most effective forms of content marketing out there, and with the right influencers on your side, it can be a great way to get your content in front of a large audience. However, it’s important to remember that it’s a two-way process, and influencers need to feel like they’re being treated fairly, and that their content is being promoted in a way that’s beneficial to them as well as to the brand they’re working with. Make sure that you do your research before you approach influencers about working together, and make sure you’re clear about what you want from them before you ask them for a favour.